hi, I'm Courtney
Fresh ideas, made to pop.
I'm a marketer and creative director with 8+ years at a Dubai family of food brands: Fruitful Day, Pop Culture and Juice Joy. I've covered every corner of marketing, from brand and campaigns to social, photography, events, partnerships, websites and sales decks, taking ideas from first concept to launch.
↑ campaigns I creatively directed. Tap one to watch
Who did what
- Creative directionConcept and direction on every piece on this page
- PhotographyArt direction, plus shooting and editing in Lightroom
- VideoSome footage shot on iPhone; re-edits in CapCut and TikTok when needed
- Web & decksWebsite redesign led by me with web developers; decks designed and written by me
Want to see more?
Everything on the Fruitful Day and Pop Culture Instagram feeds before 20 September 2026 was shot and edited by my team under my full creative direction, whether by me, our social media executive or a professional videographer.
Fruitful Day
Fresh fruit delivery, catering and corporate wellness across the UAE, and the main brand I ran. As its one-person marketing team, I handled everything an SME needs: strategy and budget, creative direction, content and social, campaigns and events, partnerships, a full website redesign, and even new product development.
Feb 2025Sephora fruit bar
Smoothie bikes and a live fruit bar at a Sephora event.
Watch ↗
Nov 2025Dubai Fitness Challenge 30x30
Day 17 of a month showing up for Dubai 30x30.
Watch ↗
Nov 2025WeWalk smoothie bikes
Pedal-powered smoothies at a charity walk.
Watch ↗
Jun 2026Office breakfast cart
Launching the breakfast cart for office mornings.
Watch ↗
Pop Culture
Artisan ice pops made in Dubai with real fruit and bold shapes. My direction for the brand is all colour, attitude and collabs with brands people already love.
Love Always Wins at Sole DXB
From 12 to 14 December, Pop Culture brought a custom-built pop-up to Sole DXB, one of Dubai's biggest culture, fashion and music festivals.
Bespoke lip and moustache moulds (Strawberry Lips and Chocolate Moustaches) were served alongside the signature range to thousands of visitors, creators and fashion insiders.
Watch the reel ↗
Pop Culture page
Its own brand world inside the Fruitful Day site: flavours, collaborations, events and franchise enquiries.
Visit the page ↗Juice Joy
Cold-pressed juices, lemonades and wellness shots made fresh in Dubai, with a cast of illustrated fruit characters.
Juice Joy launch page
The range, the brand story and business enquiries for the new juice line.
Visit the page ↗One deck, three brands, one partner.
The Fruitful Day HORECA deck pitches all three brands to hotels, restaurants and cafés as a single hospitality partner. I designed and wrote it. Here are a few selected pages; tap one to see it larger.